ATI Interview at HomeLan Fed
9:16 AM | Galen Wiley | Comment on this story
Computer gaming website HomeLan Fed has posted an interview with Patricia Mikula of ATI Technologies, discussing ATI's current status in the computer gaming market. The question and answer section of sorts covers a wide array of information, including their thoughts on the recently released Radeon 9800 cards, ATI's relationships with game developers, and much more. Here's a sneak peak from the article:
HomeLAN - NVIDIA has their "The Way It's Meant to Be Played" program that we have seen in games like UT2003. Does ATI have any similar marketing plans in the works to woo gamers to use their products?For more, you can read the full interview. Also, be sure to check out our own interview with ATI at WWDC 2003. Links can be found at the bottom of the article.
Patricia Mikula - ATI has a program called Get in The Game. It is a co-marketing program where we work with game developers and publishers to cross-market our products. This can include bundling agreements, advertising campaigns, positioning of logos on boxes etc. However, this program is completely separate from our engineering efforts with game developers and publishers. Whether or not we have a marketing agreement for a specific title, we will work with the game developers to make sure that our hardware and their game work together to deliver the best gaming experience possible.
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