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Archives  News  LEGO Universe & City Of Heroes To Offer Free-To-Play Options  

Wednesday, June 22, 2011

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LEGO Universe & City Of Heroes To Offer Free-To-Play Options
6:00 AM | Cord Kruse | 2 comments

The LEGO Group has announced plans for an upcoming free-to-play offering in its LEGO Universe brick building MMO. Beginning this August, the game will welcome players to try a limited selection of LEGO Universe content for free, as long as they like, before deciding whether or not to become paid members. Also, players will no longer need to invest in the game DVD to play LEGO Universe. The game will be available via free digital download only.

“The LEGO Group remains committed to success in the digital space and to LEGO Universe,” said Jesper Vilstrup, Vice President, the LEGO Group. “We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe.”

LEGO Universe will continue to generate revenue through paid memberships, and there are no plans for micro-transactions at this time. Players can try out the free-to-play zone for an unlimited period of time, and can pay $10 (USD) per month to become a LEGO Universe member and receive full game access. Those who sign up for extended memberships will continue to receive discount pricing.

The LEGO Universe free-to-play experience will offer a limited selection of game content, including two adventure zones and one player property area for building their own virtual LEGO models. Paying members will have access to all areas in the full game, along with membership benefits such as competitions and community events. In addition to the 15+ robust adventure zones and instances as well as 5+ property worlds currently in-game, access to new expansions, like major Ninjago content coming later this year, will require players to register for full membership.

Aside from simplified registration and game access for consumers, digital distribution will also enable LEGO Universe to expand more efficiently. The MMOG has new updates, features, challenges and rewards – more than any box could handle - planned for Q4 2011 and beyond!

Paragon Studios has also announced plans for a free-to-play model for its super hero themed MMO, City of Heroes. Later this year the game will relaunch as City of Heroes Freedom, a hybrid of free-to-play and subscription models featuring a new microtransaction friendly in-game store.
City of Heroes Freedom™will be launching later this year and will be the new name for City of Heroes®. City of Heroes Freedom redefines City of Heroes based on the cornerstones of content, rewards, and choice. With City of Heroes Freedom, you will get the freedom to play and pay as you choose. Join the future of City of Heroes in City of Heroes Freedom. Freedom is the future!

In City of Heroes Freedom, dive into new stories and features right away and enjoy more of them in the future. Freedom kicks off with a new free update, Issue 21: Convergence, and increases the pace of quality, high-energy content with regular new Issues, monthly signature story arcs, new weekly in-game store items, and high-level Incarnate Trials. Issue 21 packs in the First Ward co-op zone, gripped in mystical conflict, as well as the Time Manipulation Power Set, the IDF and Defense Costume Sets, and the Underground Incarnate Trial. Signature story arcs, free with VIP players' subscriptions, let you fight alongside iconic Heroes and Villains in story arcs that make a difference in the City of Heroes universe.

Current City of Heroes subscribers will continue as a VIP players in City of Heroes Freedom, gaining more features, services, and rewards in addition to what they have already received. Some rewards begin today, as all current City of Heroes subscribers will accrue 400 Paragon Points per month starting on their first billing cycle after July 1, 2011 . At the launch of City of Heroes Freedom, you will be able to use Paragon Points to purchase new costumes, Power Sets, and hundreds of new items from the in-game Paragon Market. The new Paragon Rewards program also rewards all levels of loyal players with new bonus content that you select, including exclusive rewards for VIP players.

Pay for the content and features that you want. Choose to play for free, or become a VIP player and command VIP service. With City of Heroes Freedom, you don't have to buy the game or pay a monthly fee to play. You can download the game and play for free for as long as you wish. If you upgrade to VIP player status, you will unlock a bounty of content and benefits. You can also buy a variety of content and services from a new in-game store.

We will be giving you more information on the above features over the next few monthsbut in the meantime, an overview of Issue 21: Convergence, as well as a City of Heroes Freedom fact page and a statement by Brian clayton, Executive Producer and General Manager at Paragon Studios and are available for you to peruse!

Learn more about the upcoming changes to LEGO Universe and City of Heroes at the links below.

LEGO Universe
City of Heroes
City Of Heroes Freedom Launching This Year
Buy LEGO Universe
Buy City of Heroes

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Archives  News  LEGO Universe & City Of Heroes To Offer Free-To-Play Options