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Monday, January 28, 2008
The Expo's Fading Games Pavilion
6:00 AM | Cord Kruse | Comment on this story

In a new Game Room posting Macworld's Peter Cohen has offered his views on the Games Pavilion at the recent Macworld Expo. Cohen examines the history of the Games Pavilion and its current state in light of diminishing support from Apple.

So IDG World Expo is trying where it can, but ultimately, what hurts the Games Pavilion is Apple’s utter indifference to it. It’s a microcosm of the Mac game business in general, where publishers have seen ambivalence from Apple for years unless they’re really big players in the PC and console game market. And I’m sure that has a lot to do with why EA exhibited at Macworld Expo this year.

But in the process Apple seems content to let die on the vine the existing game market—comprising, as it does, smaller publishers who have focused on licensing and developing proven properties for release on the Mac.

Maybe that’s the best thing for the Mac game market. Maybe we’ll have to be content with the occasional offering from a company like EA, Blizzard or CCP Games—companies that can make a business case for being on the Mac. But the slipshod way Apple treats its past business partners should be a good cautionary tale for any company, even one with the deep pockets of EA.

Whether the diminishing Games Pavilion is caused by Apple’s indifference or is affected by Apple’s indifference, the result is pretty much the same from where I’m sitting: There’s less of it, less reason for exhibitors to be involved and less of a gaming presence on the Macworld Expo show floor than there ought to be.
To read more follow the link provided below.

Macworld's Game Room: Stick A Fork In The Games Pavilion

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