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Wednesday, September 21, 2005
Emotional Impact Of Games
10:01 AM | Cord Kruse | 4 comments

According to a recent study by Bowen Research, more than two thirds of all gamers feel that games either surpass or will soon equal the emotional impact of books, movies and music. Bowen Research studies consumer attitudes and behavior regarding electronics, software, and web sites. This new study may be indicative of the dramatic impact the computing revolution has had on entertainment.

"It is striking that young people today look at games as an entertainment medium that surpasses or will equal the more traditional things that touch us deeply, like books, movies, and music," says Hugh Bowen of Bowen Research. "Half of all gamers think conveying emotion is extremely or pretty important which suggests that games which can achieve more of this will be extremely popular."
Of the game types mentioned in the survey role playing games topped the list of emotionally evocative software, with single player RPGs delivering the greatest emotional impact. Trailing this genre were first person shooters and action games. Flight simulators, perhaps not surprsingly, ranked lowest.

"Competitiveness" was the most common feeling experienced by gamers, but "honor", "loyalty", "awe", and "delight" were also mentioned frequently by respondents.

For more information about the study click on the link below.

More information about the study can be found at the Brown Research web site.

Bowen Research

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